For as long as the automobile has been around, a car buyer would tick the boxes for options, pay the extra money when buying and drive home with what they wanted. No fuss, no hassle.
Now, with advent of over-the-air updates, owners have the option of ‘renting’ features, such as heated seats, with monthly or yearly payments, or even unlocking more power out of their electric vehicles. Is it a convenient way for owners to upgrade their vehicles, or just a cash grab from automakers? Get the facts here and decide for yourself.