James Gent

James Gent

October 27, 2022 4:19 pm


BMW M has provided its first look at the new XM Label Red, confirming the limited-edition plug-in hybrid SUV will arrive next fall.

BMW XM Label Red

BMW XM Label Red

Introductory details of the XM Label Red were provided during last month’s reveal of BMW M’s first performance model boasting an electrified drivetrain, the Bavarian brand confirming that the Label Red – akin to BMW’s hotter-yet-limited ‘Competition’ roadcar series – would be “the most powerful road-legal series-produced car in the history of BMW M GmbH.” Like its XM foundation model, the Label Red mates a 4.4-litre M TwinPower Turbo V8 with an electric motor and a 25.7 kWh lithium, producing a combined 750 hp, up to 585 hp of which is provided by the V8. This is already a step up from the 748 hp total BMW M confirmed last month.

Torque is a similarly robust 737 lb-ft, with most of the heavy lifting – up to 553 lb-ft – again coming from the ICE side of the powertrain.

Following the announcement, BMW M has now provided its first look of the Label Red on its official instagram page. To emphasize the additional grunt, the Label Red features red detailing around the front grille – which also boasts a red ‘X ///M’ logo – and the window surrounds. The Label Red also appears to feature red-accented bespoke 21-inch wheels.

Read more: BMW M unveils its first electrified original, the XM

No shots of the interior have been provided yet, though it can be assumed the red detailing will continue as cross-stitching on the seats as well as the dash and door upholsteries.

Alongside performance figures, BMW M is also plugging the hybrid drivetrain at the heart of the Label Red, recent WTLP tests rating the fuel consumption between 1.7 and 1.4 L/100 km and electric power consumption between 32.4 and 30.4 and kWh/100 km for the more dynamic model. An expected though still far from devastating drop from the estimated 1.6 to 1.5 L/100 km and 30.1 to 28.9 kWh/100 km of which the base XM is said to be capable.

MSRP details are expected to be released in full closer to the official launch date, at which, presumably, BMW M will also divulge and/or hint towards further entries in the ‘Label’ series.

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