More than 110,000 reservations have already been placed for the Silverado EV, as stated in General Motors’ report on its Q4 2021 earnings.
The all-electric Silverado EV debuted at the Consumer Electronics Show in January ahead of its launch in spring and fall next year in both fully-loaded RST First Edition and EV Work Truck trims respectively.
The Silverado though is just one of the Ultium-platformed electric models under GM’s banner to have tweaked public interest, the American conglomerate having also confirmed that the latest round of reservations for the new Cadillac LYRIQ, the brand’s first-ever all-electric model, will be disbanded altogether when the Debut Edition launches in March in favour of direct customer orders.
The first wave of GMC Hummers, which debuted in March last year and are now being built out of Factory ZERO, are also on their way to customers, GM confirming that both the pick-up and SUV variants of the all-electric off-roader have amassed “close to 59K reservations.”
Read more: GM unveils all-electric Silverado pickup
“Customer reaction to the GMC HUMMER EV Pickup is overwhelming. Our next electric pickup will be the Chevrolet Silverado EV,” as stated in an official letter to shareholders. “More than 110,000 Silverado EVs are reserved so far, including reservations from more than 240 fleet operators, and the numbers keep growing.
“The next Ultium-based EV to launch is the stunning Cadillac LYRIQ SUV. Customer interest in the LYRIQ is now so strong that we will forgo a new round of reservations and begin taking customer orders soon after the Debut Edition launches in March. We also recently previewed the Chevrolet Equinox EV, and it’s highly anticipated for important reasons. The design of Equinox EV is compellingly new, and it’s affordable, with an estimated starting MSRP of $30,000.”
At the base of the Hummer, the Silverado EV, the LYRIQ, the Equinox EV and the upcoming Sierra EV, the Ultium platform is said by General Motors to be “a key enabler” as the company looks to launch 20 EVs in North America by 2025. This runs alongside GM’s recent investments into electrifying both its range and manufacturing hubs, including US$7 billion of funding – the single largest such investment in GM’s history – into expanding the company’s battery cell and EV production capacity in North America.
Read more: ‘Single largest investment in GM history’ dedicated to EVs
Alongside consumer EVs, GM’s Ultium platform is also the base of its BrightDrop commercial vehicles, most notably the EV410 and EV600 vans of which 25,000 production reservations have been made.
Of this figure, Merchant’s Fleet has plans to purchase 18,000 Brightdrop electric vehicles, including 5,400 EV410s and 12,600 EV600s, while Walmart has earmarked 5,000 EV410s and EV600s as part of the supermarket chain’s “last mile deliver service.” FedEx received its first light commercial vehicles from BrightDrop in December last year, but has also reserved a further 2,500 EVs.