Lauren Ramesbottom

Lauren Ramesbottom

November 4, 2021 2:03 pm


Earlier this week, Ford Motor Company revealed an electrified take on their 1978 Ford F-100 pickup at the Specialty Equipment Market Association (SEMA) show at the Las Vegas Convention Center. Today, outlets report that reservations for the Ford F-150 Lightning have surpassed 160,000 in pre-production.

The early demand should come as no surprise, as the F-150 EV hits the market at a reasonable price point, and offers competitive range. Moreover, the automaker is offering drivers the opportunity to reserve their F-150 with a $100 refundable deposit, making the switch to electric easier than ever before. Not to mention, Ford’s F-Series trucks have maintained their popularity over the years, becoming the best-selling vehicle in North America for decades.

According to Ford CEO, Jim Farley, the Lightning received 20,000 reservations on the first day. Within 48 hours, the F-150 had surpassed 44,000 reservations, reaching 120,000 by the end of July.

Ford had previously planned to produce 15,000 Lightning trucks in 2022, 55,000 in 2023, and 80,000 in 2024 but, based on initial consumer interest and influx of reservations, Ford now plans to double its production of the F-150 Lightning. The F-150 Lightning is slated to go on sale next spring.

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