Last year, Jaguar announced plans to exclusively offer electric vehicles by 2025. Now, Thierry Bollore, the CEO of Jaguar Land Rover, is finally providing the industry with an update on those plans.
During an earnings call at the start of the week, Bollore detailed the ultra-luxury brand’s intentions to create an all-new platform in-house, specifically for future EVs. In the past, Bollore mentioned the possibility of “borrowing” a platform from another automaker; however, it appears that none of the available options meet Jaguar’s needs.
“Concerning the new Jaguar, we’re making unique proportion a priority,” Bollore said on the call. “That’s the reason why at the moment we do it by ourselves.” Adrian Mardell, the Chief Financial Officer of Jaguar Land Rover, also chimed in and referred to the new platform as ‘the Panthera.’
The Land Rover will reportedly have two unique platforms that can support both hybrid and battery-electric vehicles. The first of these platforms is called ‘the MLA’, and made its initial debut in 2022 Range Rover.
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The Jaguar transition to an all-electric future, better known as the “Reimagine” plan, will see the brand “phase out all current model lines and replace them with new models lines competing with vehicles wearing Aston Martin and Bentley badges.”
The future EV fleet will also likely be smaller than the automaker’s current offerings. At the end of 2021, fourth quarter sales reports revealed that Jaguar Land Rover managed to deliver 80,126 vehicles (14,407 of which were Jaguars) which was, notably, the lowest volume for Jaguar since 2013.