Fisker has confirmed that more than 40,000 reservations have already been made, with pre-orders expected to re-open on July 1 owing to what the company calls “an elevated level of interest.”
The Model Y-rivalling Ocean became the first SUV unveiled by Fisker last year, and its first production model since the California-based brand’s rebirth in 2014. Described as among “the world’s most innovative and sustainable vehicles that are also affordable,” boasting as it does a single-motor potentially capable of 560 km+ and a ‘SolarSky’ roof capable of supplying between 1,500 to 2,000 additional miles (2,400 to 3,200 km) per year, the Ocean is due to be released next year. The SUV will be manufactured by Magna-Steyr at a ‘carbon-neutral factory’ in Graz, Austria.
Now, Fisker confirms that more than 40,000 potential customers in the US have shown an interest in purchasing either the launch edition, luxury ‘Ocean One’ or the more performance-focused ‘Ocean Extreme’, both of which retail for US$68,999. With the original production quota said to include just 5,000 units, Fisker is now stating that, following this initial run, priority will be given to manufacturing the follow-up, premium US$49,999 Ocean Ultra and entry level, US$37,499 Ocean Sport editions in late 2023, with a view to placing customer orders of the Sport early the following year.
With pre-orders set to re-open, and with higher than expected reservation numbers, Fisker has now suggested it could produce “50,000 or more vehicles” in 2023 if additional supply chain options can be sought.
“Our goal is to be completely transparent with our customers,” CEO Henrik Fisker explains. “We don’t want reservation holders who expect to purchase a Fisker Ocean One to be disappointed, so we are providing them now with the opportunity to secure their vehicle.”
Interestingly, while the US$68,999 figure remains fixed for the initial 5,000-unit production run, prices for the follow-up Ultra and Sport could rise from 2024 onwards, the brand citing “the current rate of inflation and global market pressures in logistics and commodity costs” among the reasons. Should this occur, Fisker has also claimed a full refund of the US$250 reservation fee will be made if customers choose to cancel their pre-order.
On top of the Ocean, Fisker is also taking pre-orders for its new PEAR “agile urban EV.”