If the latest sales figures are any indication, 2021 was a great year for Porsche. The German performance automaker sold a record 301,915 cars worldwide, and its North American sales jumped 22 per cent from 2020 to 70,025. And all this amid a global supply chain catastrophe that has crippled most other automakers, so well done, Porsche.
But the bigger story is how its electrified lineup has performed; the Taycan, Porsche’s all-electric car that comes in both sedan and wagon (Cross Turismo) format, has outsold the brand’s most iconic vehicle, the 911, worldwide. The Taycan more than doubled its sales at 41,296, whereas the 911 came in at 38,464 – still a record number for the two-door sports car, but not enough to beat the EV that debuted in 2020.
Porsche does not reveal the sales breakdown of its hybrid Panamera and Cayenne models, which would assuredly make its percentage of EV sales higher.
Here in North America, The 911 still reigned supreme on the market, though not by much. Its 10,042 sales just surpassed the Taycan’s 9,419, though those EV deliveries still represent 13.5 per cent of all Porsche Cars North America (PCNA) sales last year. In fact, the Taycan outsold both the 718 Boxter/Cayman models and Panamera combined in North America.
Kjell Gruner, President and CEO of PCNA, noted that this impressive sales performance was driven by the “strongest and most exciting lineup of cars” they’ve ever had, as well as an ongoing commitment with dealers to raise the bar for customer experience.
“It was a fascinating year, as sales of the Taycan more than doubled while the 911 benefited from the growing popularity of the icon’s latest generation,” said Gruner. “We worked together with our dealer network to meet and perhaps exceed the expectations of our customers when it comes to enjoying a Porsche … overall, we enter the new year with even greater momentum for the Porsche brand in America.”