Project Arrow / Submitted by Nick Persichilli/APMA

Project Arrow, an all-Canadian effort to create an original, full-build, zero-emission concept vehicle, has just been unveiled at the Consumer Electronics Show (CES) in Las Vegas. Hailed as a key part of the EV revolution, the Canadian electric “crossover moonshot” has been brought to life by The Automotive Parts Manufacturers’ Association (APMA) of Canada, with the help of 50 parts suppliers nationwide.

Project Arrow

Project Arrow

“It came out exactly the way we wanted it to and we think we finished on the exterior end, on the technology, the way it operates, and how all those systems operate together have come according to plan — on budget and on time,” said Flavio Volpe, president of the APMA, in a statement to CBC News.

Over the past year, the Arrow (which is fully electric and Level 3 autonomous) was developed at Ontario Tech University in Oshawa, and about a third of the 50 suppliers are located or have a presence in the Windsor area. The project received $5 million in funding from the federal government and $1.8 million from Ontario’s government. In addition, the Quebec government is helping some of the suppliers in its province taking part. And if you’re wondering what it means for an EV to be all-Canadian, well, Project Arrow’s content is reportedly 97 per cent Canadian, with only a few components sourced from Asia.

Project Arrow

Project Arrow

While there are no plans to mass produce the vehicle for consumer adoption, the project represents an important moment for the Canadian automotive sector, as it showcases our ability to manufacture electric vehicles.

Although the Arrow has not yet been subjected to production-level testing, it’s estimated to have a range of 500 kilometres and the ability to generate 550 horsepower. Following CES, the car will be featured at the 2023 Canadian International AutoShow in Toronto next month.

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