Following the New York auto show, which took place last week, there has been no shortage of discussion (and excitement) surrounding the debut of several fully electric, full-size truck offerings including the 2025 Ram 1500 REV. However, we are still left with the question – will any of these automakers take the leap and bring a compact or mid-sized electric truck to market?
During the auto show, Ram CEO Mike Koval Jr. discussed the possibility of a compact or mid-sized electric truck offering coming to the US, and while he did not provide any confirmations, he did give us hope.
Koval told Green Car Reports that Ram shared a mid-size, all-electric pickup concept at its recent dealer convention that was about the size of the current Ford Ranger. “I had 6,000 of my best friends in the arenas, and I was looking for the thumbs up or the thumbs down,” he shared. “And they would have to tell you but I think it’s overwhelmingly positive.” Koval also noted that nothing has been “completely defined” yet, as it remains just a concept (for now).
Koval also hinted that the adoption of a global market approach for this hypothetical truck (including North America, South America, parts of the Middle East, and Australia) would potentially make the product more viable.
“More and more, I am looking at our business as a global business. So I’m looking at all opportunities, whether it’s compact pickup, mid-size, and where I can sell them and what they need to have – metric-ton, rear-wheel drive,” Koval explained. “We have some awesome stuff in South America, we have some compact pickups, but these things are never easy – compliance, safety, homologation,” he said. “And profitability is the question right now.”
In the end, Koval didn’t offer up any distinct promises, but he did acknowledge the opportunity presented by a compact or mid-size electric truck. “If I could bring a compact, a Ram version of a compact pickup, I’d do it today. I see an opportunity there for sure,” he shared.