Ram Truck is inviting Canadian consumers to play a key role in the brand’s journey to effectively revolutionise the pickup truck market, via the “Ram Revolution” program. Launched today, the RamRevolution.ca hub gives Canadian customers “the inside track on information” and an opportunity to provide real-world input that will inform the development of Ram electric trucks – specifically, the new Ram 1500 Battery Electric Vehicle slated for 2024.
The Ram Revolution was developed in an effort to foster closer consumer connections while the brand works to evolve its EV philosophy with meaningful updates and industry-leading vehicles.
“Our new Ram Revolution campaign will allow us to engage with consumers in a close and personal way, so we can gather meaningful feedback, understand their wants and needs and address their concerns – ultimately allowing us to deliver the best electric pickup truck on the market with the Ram 1500 BEV,” shares Mike Koval Jr., Ram Brand CEO at Stellantis.
As part of the campaign announcement, Ram has release images of a concept vehicle currently being developed with customer input, as well as a new video manifesto, “Spark”, which can be viewed on the Revolution hub.
“The Ram brand’s promise is grounded in our unique ‘Built to Serve’ philosophy, and our new Ram Revolution campaign takes this pledge even further,” Koval added. “At Ram we are built to serve our customers, understanding and delivering exactly what they need and want in a Ram. Our next-gen Ram solutions will be powerful and capable trucks that tow, haul, complete the job and always go the distance.”
As previously announced, Ram has promised to deliver fully electrified solutions in the majority of its segments by 2025. By 2030, the automaker plans to offer a full portfolio of electrified solutions. With this push towards an all-electric future, Ram not only hopes to drive automotive sustainability forward, but to better serve the real-world demands of next generation of Ram customers – more range, power, productivity, and convenience.